About Shedams
Being active should not depend on willpower.
Most people who want to move already know what to do. What they are missing is a reason to start today and people who notice when they stop. Shedams supplies both.
Move. Build. Achieve.
Why we exist
The gap is not information. It is motivation.
The fitness market is built for people who are already fit. Apps rank a beginner against athletes on day one. Gyms assume time nobody has. Wellbeing perks sit unused because they start from the assumption that you have already begun.
So the people most likely to benefit from moving are the least likely to keep going. They try, they fall off in a fortnight, and the failure adds guilt to the original problem.
We started Shedams for those people. Effort is measured against you, not against the fittest person on the leaderboard. Ten minutes counts. And you do it alongside people you already know, because accountability to a person beats a notification every time.
What we believe
Four things we will not trade away
Effort, never chance
Every challenge outcome is ranked on verified effort. We do not run games of chance, and we never will.
Start where you are
Progress is measured against your own baseline, so a beginner and an athlete can be in the same challenge.
Your data is yours
Organisers see participation, not your health record. Every read is logged, and we review those logs ourselves.
Honest communication
We say what the product does today and what is still coming. No inflated numbers, no badges we have not earned.
What we build
One platform, five ways to use it
Challenge for Fun
The free social format. Start one for yourself and up to fifteen friends, no budget and no setup.
Challenge for Prize
The engagement format. The organiser or a sponsor funds the reward, and it is won on verified effort.
Challenge for Impact
The cause format. Movement unlocks a donation, paid by the sponsor straight to the charity.
BountyMart
The incentive marketplace. Brands post bounties, coaches host them for their people, and members win them by moving.
Ad Placement
Standing brand presence on the home carousel and after an activity completes, never in the middle of a session.
And the boring parts
Verification, leaderboards, payouts, privacy controls and reporting, so an organiser only has to invite people.
Who we serve
People come to us through people
Nobody joins Shedams from an advert. They join because an employer, a coach, a community or a brand they already trust invited them in.
Individuals
Start where you are, at a level that fits the life you already have.
Teams
A ritual that builds culture across offices and time zones.
Communities
Something members show up for between the set-piece moments.
Coaches
Keep clients moving between sessions, and earn beyond your hours.
Brands
Engagement that outlives the campaign, and proof of it.
The founders
A coach and a builder
Shedams was not dreamed up in a boardroom. It came from a coach who had spent a career getting people to move, and a builder who knew first-hand how hard starting can be. Both set out to solve the problem where it is felt most sharply.
Oluseyi "Seyi" Olusore
Co-founder and CEO
Seyi has coached for more than two decades, and he understands the real barrier better than anyone: the workout is never the hard part, showing up is. To keep clients moving between sessions, he built a simple fitness card game, and that idea became Shedams. He leads the company and the philosophy at its heart: movement graded on effort, not on being fit.
John Ajah
Co-founder, CPO and COO
John builds and runs the Shedams platform, from the app on the phone to the systems behind it. Diagnosed with stage 1 hypertension years earlier and having brought it under control, he knew the missing piece is motivation, not information. Asked to turn the card game into an app, the two of them found the deeper gap: people need a reason to move, not another tracker.
Start moving with your people today.
Free to download. Free to start a challenge. Bring your community, your team or your following.