Pricing
Free for movers. Paid for by the people who want them moving.
Everything that gets you out of the door costs nothing. The money comes from coaches, communities and brands who run challenges, and the figures are below rather than behind a form.
For you
The app is free, and that is the whole sentence.
Everyone
Free
No trial, no card, nothing expiring. This is the product, not a sample of it.
- Track walking, running, cycling and cardio, indoors or out
- Every session graded against your own baseline
- Puzzle tiles, quests and XP on every session
- Streaks and a habit plan built round your week
- Leaderboards with friends, weekly, monthly and all-time
- Join any challenge you are invited to
- Start a challenge for yourself and up to fifteen friends
- Apple Watch and Wear OS, tracked phone-free
Optional
Shedams Ad-Free
For people who would rather not see advertising, and who want the deeper read on their own sessions. Bought in the app.
Charged in US dollars by the App Store or Google Play, which will show you the price in your own currency before you buy.
$39.99a year
$7.89 less than paying by the month.
$3.99a month
Cancel whenever you like, in the App Store or Google Play. Refunds are handled by the store under its own refund policy, not by us.
- No advertising anywhere in the app
- Advanced workout analytics
For brands and sponsors
Sponsor the effort, and know what it costs before you call us.
Three ways in. The prize pot is money that goes to the members; the fee is what we charge to run it. Every figure in this section is in pounds sterling.
Sponsored challenge
A Prize or Impact challenge, funded by you and won on verified effort. Pick the pot and the length; the fee follows from both.
| Prize pot | 30 days | 60 days | 90 days |
|---|---|---|---|
| £2,500 | £500 | £750 | £1,000 |
| £3,500 | £750 | £1,000 | £1,250 |
| £4,500 | £1,000 | £1,250 | £1,500 |
| £5,500 | £1,250 | £1,500 | £1,750 |
Pots are set tiers rather than a sliding scale, so a pot between two of them is not rounded down, it is refused. Brand challenges start at thirty days.
Ad placement
Standing presence on the home strip and after an activity completes, never in the middle of somebody’s session.
£1,000 a year
£100 a month
Founding rate. The first 10 brands pay £800 a year, held for 3 years. There are 10 seats and no more.
For coaches and communities
A challenge costs less than a round of coffees.
Priced per challenge, so a quiet month costs you nothing. Your members never pay anything at all. Every figure in this section is in pounds sterling.
Challenge for Fun
£10a challenge
The social format. No prize pot, no setup, just a target and the people you invite.
Challenge for Prize
£5a challenge
You or a sponsor fund the reward, and it is won on verified effort rather than by chance.
Challenge for Impact
£5a challenge
Movement unlocks a donation, paid by the sponsor straight to the charity.
If you put up a prize
We charge 20% of the prize pot you declare, on top of the challenge fee, for running it: verifying the effort, settling the standings and paying the winners. You see the figure before you confirm anything, and if you run a challenge with no pot there is nothing to charge.
Questions
The four we get asked most
Is Shedams really free?
Yes, for the person moving. Downloading the app, tracking a walk, run, ride or cardio session, earning puzzle tiles, building a streak, running a habit plan, joining any challenge you are invited to and starting one for yourself and up to fifteen friends all cost nothing. There is no trial and no card. The optional Shedams Ad-Free subscription removes advertising and adds deeper workout analytics; nothing that gets you moving sits behind it.
Who actually pays for Shedams?
Organisers and brands. A coach or a community pays a small fee per challenge they run, plus an operating fee on any prize pot they declare. A brand funds a prize pot and pays us to run the challenge, books standing ad placement, or posts bounties. That is the whole model, and it is why the app can stay free for the people in it.
Do organisers see my health data?
No. An organiser sees participation and challenge standings, never your health record, and we do not sell member data to anybody. Effort is verified on your own device and scored on our servers.
What happens to the prize pot?
The organiser or the sponsor funds it, and it is won on verified effort. We do not run games of chance, and we never will. Our operating fee is charged on the pot that is declared, and it is shown to the organiser before anything is confirmed.
Still cheaper than the perk nobody used.
Tell us who you want to get moving and we will show you the shortest route to a challenge that lands.